Sales Brand Ambassador – Beverages (Ludhiana)

About the role

We are looking for a dynamic and energetic Sales Brand Ambassador – Beverages to actively engage with HoReCa clients, conduct product demonstrations, and drive sales growth. You will be the face of our brand in the market, promoting our range of beverage syrups and related products through live demos, tastings, and customer engagement, with a focus on conversion and revenue growth.

Roles & Responsibilities

• Conduct product demos and tastings for clients to showcase our beverage syrups and product applications.
• Actively approach and engage with potential clients (hotels, cafes, bars, restaurants) to introduce and promote the brand.
• Educate customers on product features, usage, and benefits, with tailored pitches based on their needs.
• Support field sales efforts by generating leads, closing sales, and following up with prospects.
• Collaborate with the sales teams to develop and execute market activation strategies.
• Collect customer feedback and insights to inform product development and positioning.
• Build strong relationships with key decision-makers (bar managers, F&B directors, chefs, etc.).
• Ensure in-store visibility of products through proper placement and POS material deployment.
• Meet or exceed monthly sales and demo targets.
• Provide weekly reports on activities, leads, conversions, and market insights.

Qualifications and Experience

• Education: Any graduate / Degree or Diploma in Hotel Management
• Experience: 2+ years of experience in field sales, brand ambassadorship, or product demonstration, ideally in the HoReCa/F&B industry.

Knowledge, Skills, and Abilities

• Strong communication and interpersonal skills.
• Passion for meeting people and building relationships.
• Natural persuasion and negotiation skills.
• Grit, resilience, and a never-give-up mindset.
• High energy and field-readiness — you love being on the move.
• A strong sense of ownership — you don’t wait for instructions, you act.
• Competitive, persistent, and hungry for results.
• Enjoy fieldwork and thrive in fast-moving environments.
• Bounce back from rejection and don’t take no for an answer.
• Think on your feet and know how to hustle.
• Team player with a learning mindset and willingness to grow.